Pastiglie Leone
The famous Italian candies, have a long history dating back to the 19th century when Luigi Leone opened a confectionery in Alba, in Piedmont.
Brand Identity
Logo restyling
Pack design
About the project
The new concept for the visual identity redesign of Pastiglie Leone aims to revolutionize the company’s image, striving for a more welcoming and softer feel. In this evolution, sharp and distinct shapes are abandoned in favor of curved and sinuous lines.
Packing Design
In renewing the packaging, the goal was to streamline, modernize, and give the brand a distinctive uniqueness while preserving its recognizability. To improve readability, the information on the packaging was simplified.
Some Applications
The coordinated image of Pastiglie Leone takes on a cheerful and happy tone. Some elements of the logo are used to create a pattern with the same style. The colors are vivid, conveying joy and happiness.
