Barabina
Project in collaboration with Cascina Don Guanella, involving the design of product labels, website development, social media content, and event organization.
Brand Identity
Pack design
Web Design
About the project
Cascina Don Guanella is a social and educational project that provides job reintegration opportunities for young people in difficulty. Barabina was born within this context, transforming locally grown ingredients into high-quality craft beer.
Website
The website homepage highlights testimonials about the project, followed by a section on the social value of the beer, a teaser video, and a call to action. The page concludes with an events area and an FAQ section.
Launch Event
Barabina Street Jam blends craft beer, street art, and urban culture. Designed for Gen Z, it turns the cascina into a creative stage with art, music, and live performances.
Accessories
The label design plays with the idea of mischief: a playful logo with a tongue-out expression, doodles, and dynamic graphics convey authenticity and fun, without compromising quality.